The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Review

I needed books for college and did not have very long to wait. I received my books ordered in a timely manner. I had never ordered anything online and was not sure about how secure this would be but it was totally worth. After I had compared prices with other ways to purchase I realized I found the best deal. I would not hesitate to order books or products this way again if I need anything.

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Feature

• ISBN13: 9781591840565
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Overview

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Specifications

Available at Amazon Check Price Now!

*** Product Information and Prices Stored: Nov 04, 2009 18:10:05

Thanks To : business books G Shock Watch Advertising Definition Advance Business